Demand for anal bleaching has risen by about a fifth in the past year as women ‘feel under pressure to look like porn stars’, figures suggest.
The trend was sparked after celebrities – including Sophie Kasaeit, Charlotte Crosby and Kourtney Kardashian – revealed they have had the procedure.
It involves lightening the colour of the skin around the anus for cosmetic purposes, to make it more uniform with the surrounding area.
Some treatments are applied in a salon by a cosmetic technician – including laser therapy – and others are sold as cream that can be applied at home.
Anal bleaching hit the headlines when Marnie Simpson bleached Sophie Kasaei’s bottom on Geordie Shore back in April.
Now a leading medical aesthetic clinic based in London has reported a large increase in the number of women – and sometimes men – asking for the procedure.
Sheri Johnson, clinic manager at HB Health of Knightsbridge,told Daily Mail:
‘We have seen a rise of 23 per cent in the past year at the clinic. Laser therapy is the most popular, accounting for around 95 per cent and cream treatments about five per cent.
‘It’s predominately women who come for the bleaching but we have had a few men in this year too.
‘There’s not one particular age group, we get young women right through to older women.
‘I think women are feeling under pressure from their partners to emulate the look of adult stars that are seen in porn.’
Anal bleaching by laser costs £500 a session and most people need a few.
Ms Johnson said that laser bleaching comes with small risks of infection and scarring and stressed it was important to have it at in a professional clinic setting.